Buyer’s Agents!
Your job is not to sell houses.* It is to sell representation!** History lesson: back in the Dark Ages, when I sold real estate, the agent’s value was access to information and available properties....
View ArticleBuyers Agent Followup
One question always comes up when we talk about the Buyer Consultation: How do we solidify the relationship after they’ve decided to work with us? Do we pull out the official Buyer Representation...
View ArticleWhy Wouldn’t You?
I am going to tell a personal story. I need a new roof. My need is real, but not urgent; so I have been paying attention to the roofing jobs going on in my neighborhood for a few months. Based on what...
View ArticleBeing Help-U-Sell
We have a wonderful, relatively ‘new’ Broker in Port Huron, MI. Jeff Hedberg, Help-U-Sell Real Estate Masters has been with us for about 18 months. Last year – his first full year in the system – he...
View ArticleMarketing Magic
I really enjoy marketing. While I enjoy the activity of marketing – the planning, designing, executing and tracking of it – I really enjoy looking at the marketing that comes to me, deciphering the...
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